My name is Toheeb Olanrewaju Olagoke, i am a digital marketing specialist, (DMS). i want to you the reason you should learn copywriting, whether you are a student, business owner, an entertainer or a gamer. You need copywriting in everything. Yes everything!!.
By definition, copywriting is the act of creating written material for advertising or publicity. It is all over us. Each product you buy, each webpage you visit, each service you partake most likely made use of written copies to sell it. It’s no wonder why it is such a useful skill to learn. Learning it opens up a ton of opportunities for you.
But I’m here to tell you one thing today: copywriting is the number 1 skill you should be learning in your 20s and 30s.
Today, copywriters are the people writing Facebook and Google ads, websites, landing pages, sales e-mails, video sales letters, blog content, and pretty much everything else you see online.
This new age of copywriters are working at home, from their couch, with a big cup of coffee/tea by their side that’s fueling their creative ambition.
Copywriting is a way for them to express themselves creatively, work remotely, grow a business, and make a bajillion dollars while they’re at it.
But it’s not just copywriters that can benefit from becoming better at copywriting.
Copywriting has become a tool anyone can use to become a better communicator, improve their eloquence, skyrocket their sales skills, and, once again, grow their businesses.
Along with other skills like speaking and closing, copywriting is a vital part of personal development.
From university students to business owners, everyone can benefit from becoming better at copy.
Because copywriting is much more than writing advertising that sells. Copywriting is about learning how to use your words persuasively and with purpose.
That’s why today, I’m here to share with you my three biggest reasons why everyone (who is not a copywriter) should study copywriting.
It is a valuable skill to have when applying for a job
You might not think of applying this particular skill while crafting a resume or penning your cover letter. But if you come to think of it, your application documents’ primary purpose is to sell yourself to potential employers. Wouldn’t it make sense if you used copywriting techniques to make your application stand out among the rest?
It teaches you psychology and influence
Copywriting doesn’t just show you the technicalities of writing for the sake of selling. To be able to do it properly and achieve great results, you have to delve deeper into its operating principles. It teaches you how words and their format affect how people think and feel about a statement. It emphasizes how sentence structures and word choices can profoundly impact how ideas are formed in a reader’s mind.
Copywriting is the secret to successful entrepreneurship
If there is one skill that covers all areas vital to the success of a business (especially online businesses), this would be it. Creating written content that connects to and captures an audience is more valuable than expensive applications and over-the-top design. If you want to drive traffic, gain subscribers, convert visitors, and advertise on social media even without having the money to pay for it, guess what you can do?
To wrap it up!
Honestly, why wouldn’t you? Along with speaking, it’s one of the few skills out there that will benefit every single aspect of your life.
You want to be articulate, persuasive, and eloquent? You want to have a way with words and effortlessly captivate people? You want to have better relationships, a healthy career, and a strong set of life skills? Copy will give you that, and then some.
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